WellerU

We Enable Preventive Care with Effective Incentives

WellerU is devoted to increasing access to Annual Wellness & EPSDT visits among Medicaid, Medicare and Marketplace populations. We intend to improve prevention, measurement and management of chronic diseases by increasing access to annual screening.

More About WellerU

WellerU leverages the principles of Behavioral Economics to create a more effective Wellness incentive. We reviewed over fifty years of incentive-based engagement for Medicaid populations. Our research clearly indicates behavioral concepts which materially impact effectiveness of Wellness Incentives.

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The WellerU Process

Our app-based solution leverages Behavioral Economics to

engage and guide your members to complete targeted healthcare services.

Easy steps are combined with straight forward instructions

Step completion is validated within the app

Step validation triggers incentive award

Incentive rewards are delivered electronically

Incentives are

near-cash basis

Incentive values generally increase with progression

Behavioral Economics

Increasing participation
of Wellness Services

Treating inaction as an addiction

Contingency Management

The WellerU process makes repetitive use of the ABC method:

Antecedent Stimulus
Behavior
Consequence

Ubiquitous Delivery

Mobile Device Based Application

Constantly Accessible
Familiar to the population
Enables prompting for action
Easy to find and install

Shaping Behavior

Step-based Process

Clear & incremental actions
Each action is well described
Transitions among actions are clearly explained

Patient Centered

Self Contained Process

Participants not required to access external documentation
Easy to use and understand

Critical Elements of Process Design

Cognitive Cost

Also called Executive Function, represents the effort to plan and organize a Wellness Visit. Our process breaks the often confusing healthcare journey into discreet and easy steps.

Cash Equivalence

Cash rewards provide unambiguous value. Non-cash or use-limited incentives may be valued lower depending on individual preference. WellerU uses cash denominated Amazon.com electronic gift cards to achieve near-cash basis.

Present Bias

Immediately delivering $1 of incentive reward following the completion of a task is worth $1 to the participant. People tend to hyperbolically discount delayed rewards.

Skill Gaps

Navigating the healthcare system is complicated. Some people may not yet have learned the skills to access the incentivized service. WellerU's app-based tool provides assistance every step of the way to reduce the learning curve and avoid confusion.

Why We Do This

Necessity

Conventional Medicaid Wellness Incentives consistently underperform.

Prosaic incentives mirror basic designs originally created decades ago.

We are building contemporary solutions founded in Behavioral Economics to improve outcomes and lower the overall, long-term cost of care.

Pre-Launch

WellerU is currently under development.

We are competing for grant funding through the

Centers for Disease Control and Prevention

Small Business Innovation Research

program.